International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 1 (2018)

A strategic implementation of CSR initiatives for Sustainable Rural Development in Khed Taluka of Pune district


Dr. BS Sawant, Mangesh Bhople

More than 6,50,000 villages in India (44,198 in Maharashtra), with 68% population are yet to come in the flow of real development not because of lack of resources in villages but because of lack of awareness about every aspect of development right from primary needs to very advanced requirements. This gap can be bridged through the rigorous implementation of Corporate Social Responsibility (CSR) of Institutions where companies and organizations spend a specific amount of its profit on social &philanthropic activities. The current paper is intended to understand the problems in rural area and establish a practical relationship between all the Government offices, NGOs, Local authority and companies. CSR is a new strategy, provision for inclusive development of backward & unprivileged classes of the society; it can also be used for sustainable development initiatives of villages in India. Companies are willing to spend the money under its CSR, but they are lacking for appropriate dialog and conversation with the villagers or actual beneficiaries or the actual contributors in this connection. It may assure a certain development in villages. According to a survey in Pune based companies including small and large 49% companies are involved in real CSR activities. For achieving the long-lasting and sustainable impact, CSR initiatives can be carried out through corporate foundations, special department fully dedicated for social causes in an organization or through NGOs which have the capacity, skill and idea to solve problems, long established relationships with people in their communities.
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