International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 3 (2018)

The influence of strategic alliances on marketing crisis management


Dr. Yousif Hichaim Sultan Altaie, Safa Tayeh Muhemmed

This study aims to explore the Influence of strategic alliances with dimensions (project, relationship, contract) on marketing crisis management. Based on literatures a conceptual framework were proposed and tested, using statistical package for social sciences testing the correlation and regression hypotheses. The results of the study show that strategic alliances influence marketing crises management, so organizations can no longer continue to grow and expand, and be able to face the crisis without taking into account strategic alliances.
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How to cite this article:
Dr. Yousif Hichaim Sultan Altaie, Safa Tayeh Muhemmed. The influence of strategic alliances on marketing crisis management. International Journal of Commerce and Management Research, Volume 4, Issue 3, 2018, Pages 33-39
International Journal of Commerce and Management Research International Journal of Commerce and Management Research