Consumers’ perception towards online shopping: A study with reference to Ariyalur district
T Selvam, Dr. D Elangovan
This study investigates the consumer’s perception towards online shopping. Internet technology has prompted significant changes in many aspects of human life and society as well as the shopping culture. Online shopping provides a good example of the business revolution. Service quality may be defined as consumer perception of how well a service meets or exceeds their expectation. This study an empirical investigation that seeks to find consumer’s perception towards online shopping in ariyalur district. Online shopping is currently experiencing a period of rapid development. The large number of internet users provides a good foundation for the expansion of the online shopping market. Respondents have been taken by applying stratified random sampling method, percentage analysis and average score analysis are used. This study purpose is to analyze the consumer perception towards online shopping. Total 200 samples used to test the hypotheses. Findings of the study reveal that the consumer have good perception on service offered by online shopping.