Retailers’ perception on packaged Chilli powder: A study on Karani spices, Warangal (Telangana)
Dr. V Rana Pratap
Retail is an emerging and significant sector in India. Retailing is an important activity in the present day business environment. Consumer goods businesses have to satisfy retailers in order to increase their businesses. The relation with retailers assumes significance in the FMCG sector especially for packed goods. In this connection, a study is undertaken to understand the retailers’ perception towards packed spices. For this purpose, chilli powder, a widely used condiment is taken. The study is conducted in Warangal city of Telangana state on retailers selling KARANI brand chilli powder. Their perceptions on the select company’s pricing, promotion, quality, trade discount etc. are elicited. It is observed that most of the respondents are satisfied with the pricing, trade discount, promotion activities of the company.