The personal care industry of India witnessed a remarkable growth due to the growing hygiene awareness, increasing disposable income level and mass media penetration. An average Indian spends 8% of his income on personal care products. India’s personal care industry is composed of Hair Care, Skin Care, Oral Care, Body Care (Personal Hygiene/Wash) and Cosmetics. Consumer attitudes are a combination of beliefs, feelings and intentions related to a particular product or services. An attitude has an impact on consumers buying behavior. Now a day’s use of effective promotional media and program has changes consumer’s attitude about specific product or services. Present research is based on the primary data collected from the Women consumers of Jalgaon City of Maharashtra state. The data was statistically tested to study the effective media of consumer awareness, usage of various categories of Personal Care Products, preferences of purchase place and reasons of using personal care products.