India currently represents the world’s biggest market for milk and milk products. In light of its growing population, higher incomes and growing health consciousness, the demand for milk is steadily increasing in the country. Currently around 80% of the total milk produced is distributed through the highly fragmented unorganised sector. Some factors which help in deciding the mode of distribution of milk are keeping quality of milk, perishable nature of milk, possible contamination, proper supervision and control of distribution, cost of distribution of milk etc. The pattern of its distribution to public is affected by the topography of the area, number of customers, distance of the area from dairy plant, temperature of milk at delivery, type of delivery vehicles etc. This study analyzes the scope for better performance of the unorganized private milk vendors to withstand the competition from branded milk suppliers. The study focus on the distribution pattern of unorganized private milk in Thanjavur District, Tamil Nadu. The objectives are (i) To review the mode of working of the milk procurement and distribution (ii) To examine the problems faced by the unorganized milk-vendors with respect to procurement, processing and distribution of milk. Snowball Sampling method was adopted to collect the data from the unorganized milk-vendors using structured schedule. Five hundred and fifty private milk-vendors were identified as sample for this study by gathering information from one another since the vendors are unorganized and scattered. The study concludes that the milk-vendors need to develop ideas in all spheres like entrepreneurial skills, innovative approach and values like social responsibility and ethics to sustain in the market in the long run. A systematic and planned approach is necessary to enhance efficiency.