International Journal of Commerce and Management Research

Authors
Dr. XLX Wilson, B Santhi

Abstract
The consumer cooperatives are a reaction against the retailing system in a capitalistic economy. The primary objective of the consumers’ cooperative is elimination of the middlemen and distributes the goods at reasonable price. In several countries, Government has taken measures to avoid acute scarcity of consumption goods, exploitation of the consumers and exorbitant prices which paved way for development of the Consumers’ Cooperative Movement throughout the world. The Rochdale Pioneers was an example to the world for the activities such as collective purchasing and distribution of consumer goods. It also brought a revolution in the purchase and sale of consumer goods with a service motive rather than profit motive. To implement this programme, the Government sponsored a special scheme, known as the 'Centrally Sponsored Scheme', which was a massive programme for the establishment of Consumers' Co-operatives in the country to obtain maximum functional efficiency backed by professional management and skilled workforce. In this regard, this article visualize the performance of consumer cooperative movement in India.