International Journal of Commerce and Management Research

Authors
Dr. Ashvinkumar H Solanki, Dhara Makwana

Abstract
The prime objective of any Marketing strategy is to motivate the consumer to buy a product. To analyze the impact of brand image and advertisement researcher has done the study entitled “Impact of brand image and advertisement on mobile users of Rajkot city with reference to gender”. This research work is based on the survey method. The researcher has collected the information by structured questionnaire from 403 respondents of Rajkot city. Researcher has collected data in two ways: 189 on paper and 214 Google forms. The secondary data are collected from the records, journals, articles and websites. From the test analysis, researcher can conclude that impact of Brand Image is not same on the gender and impact of Advertisement is same on gender.