In develop promoting, general recognition towards AIDA is that most undertakings will lay accentuation specifically on offer of an item or benefits, and urge customers setting off to each progression of AIDA layers, at last to expand the aggregate number of definite advance, say amplifying the quantity of genuine purchasing activity. Anyway to some degree, the productivity of such a straightforward model shows up unequivocally insufficient. In view of AIDA hypothesis and market highlight of colleges by means of e-bank at India Construction Bank (ICICI), this paper has presented another promoting model which present another incentive (new offer is endeavoring to concentrate on pragmatic showing advancement and occupation competency improvement) to quicken AIDA showcasing exercises at college advertise, the result further develops AIDA at greater market gatherings. Finding of this paper indicates new model enormously enhanced showcasing effectiveness of e-bank administrations from ICICI at college market, and it additionally unfurls another viewpoint in advertising of the endeavors.