An attitude of members towards dairy cooperative societies in Madurai district
Dr. KK Vijayakuamar
In India, the need for promotion of dairy industry arises due to several considerations such as low per capital, availability of milk, prevalence of large scale unemployment. Various dairy development programmes were started to ensure supply of adequate quantity of milk at reasonable price to urban consumers and to provide viable subsidiary occupation to unemployed rural poor so as to raise their income earning capacity. In Madurai district, a milk supply union had been started in 1938. It was converted into an elaborate milk project in 1967 by the Government of Tamil Nadu with financial assistance from the United Nations International Children's Emergency Fund (UNICEF). When the entire state of Tamil Nadu came under the effect of the Anand pattern, the Union was renamed as Madurai District Cooperative Milk Producers’ Union Limited with effect from January 1, 1983. Thereafter the Union had been actively involved in replicating the Anand model in the district under the Operation Flood programme. The researcher, in this paper makes an assessment of members’ opinion towards the benefits enjoyed from the Dairy Cooperative Societies in Madurai District. The term ‘Attitude’ means ‘settled behaviour’. In India, the Dairy Cooperative Societies render services to the members in many ways. The level of attitude will indicate the performance of various benefits enjoyed by the members.