Advertising is an effective way to let the customers know about a product or service and Newspaper is considered to be the most authentic and easy source of advertising. This study has been conducted to identify the perceptions regarding newspaper advertising. The data have been collected through a self-structured questionnaire (α =.695) from 82 respondents that have been randomly chosen from most of the areas of Chattogram city, Bangladesh from the month of January to February, 2019. From the correlation analysis, it has been found that age (r=.264) has weak positive relationship with the habit of reading newspaper and (r=.255) their attention given to newspaper advertising while Education has moderate (r=.329) & (r=.318) positive relationship. This study also revealed that all the respondents either male or female have very good perceptions towards newspaper advertising though few of them have negative perception. About 49% respondents thought that newspaper advertising not present a true picture of the product being advertised and 39% respondents don’t feel safe to trust the information conveyed in newspaper advertising. Initiatives like presenting the true pictures and provide real information regarding product or services through newspaper advertising will positively change the perceptions of respondents. This study is expected to aid in perceptions on newspaper advertising in Chattogram city only and as well as the prospects for future direction for the development of newspaper advertising.