The increased competition of firms are due to numerous organization and environmental reasons, globalization, innovative technologies, and advancement of global and domestic competition has escalated the need to identify marketing strategies influencing market share. The study examined the influence of market strategy on market shares of Chinese companies in Ghana. The sample consist of 150 respondents using structured questionnaires. The data obtained was analyzed by regression model and SPSS. The results indicate that, marketing strategies (price, place, promotion and product) have positive and significant influence. Moreover, cost-plus pricing was perceived by respondents as the best marketing strategy managed by their companies. Therefore, companies should manufacture a product with a higher quality, priced well, execute on-time delivery, placing of a storeroom and having safety stock of products, and advertise and do sales promotion in this competitive market which embodies a fundamental part of successful business operation. Certain recommendation were discussed.