The present study focuses on determining the marketing channels involved in broiler chicken and indigenous chicken marketing in Guwahati, the capital of Kamrup metropolitan district as well as capital city of Assam (India). Primary data were collected by face to face interview with suppliers, wholesalers and retailers involved in the poultry business in the city. Wet markets dominated the poultry business in which the integrator companies were involved as one of the major players in the marketing channel meant for sale of farm raised broiler chicken. Backyard indigenous chicken collected from rural households were marketed by the retailers with or without involvement of wholesalers in the channel. The wholesaler’s and retailer’s price share in the consumer’s purchase price for broiler chicken and indigenous chicken was analysed. Indigenous chicken meat was costlier than that of broiler chicken. This reflected preference of rural people at the production site to indigenous chicken meat (local brand) and aversion to broiler chicken on the ground that broilers were believed to be fast grown through use of medication. However, compared to the rural situation, broiler marketing and consumption in the city were found to be proportionately much higher (80%) than that of indigenous birds (20%). The wholesale and retail sale price shares in the consumer’s purchase price for broiler and indigenous birds were 21.78% and 32.43% respectively with higher profit margins for both the players in indigenous bird marketing. This led to a conclusion that the common broiler marketing channel was more organized than that of indigenous birds.