Corporate social responsibility: A farce or an opportunity
Dr. Sharad Ranganath Darandale
Out of the various concepts evolving, the three P’s concept is gaining momentum in the corporate world. Corporate world is mainly concerned with the first ‘P’ that is the profits. The business profits are something to be earned at any cost. It is something for which they are born, their ultimate goal. To achieve this goal everything is fair. Right from the Industrial revolution, the mass production has become an inbuilt weapon to reduce the cost. More and more industries are coming up. More And more society is getting involved. The surroundings are getting affected and ultimately the planet suffers. In its race for making money, the corporate world has always neglected these two stakeholders; namely the society i.e. The People and the surroundings, the Planet. In the last two decades however, the people are becoming aware of ill effects of industrialization. Voices are raised all over world making the corporate world aware and responsible for its resultant destruction. The society has understood the meaning of limited resources and is asking for the repayment / reimbursement of these resources. Soil pollution, air pollution and water pollution has raised the question on our existence and the future of our young generation. Here comes CSR. Each and every Government in the world is now awakened to this concept. Many a times in the process of making profits the business world do forget that their input as well as output is dependent on the society. It is therefore responsible to the society.