International Journal of Commerce and Management Research

Authors
Debajyoti Das Gupta

Abstract
We live in the era of advertisements & cut-throat competition. Every day new product or service hits the market & at the same time some old product disappears from the market. The pertinent point is whether a well- established brand, like Amul India which does not need any introduction anywhere in India, requires to spend good budget for advertisement. This paper aims to study effect of advertisement on sale of Amul India with the help of least squares method & coefficient of correlation (r) and ratio analysis. It is found that though Amul India is facing lot of competition, still advertisement is beneficial to Amul India.