International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 7, Issue 3 (2021)

Scope of E-marketing techniques to safeguard the growth of product premiumization of FMCG during COVID pandemic: A study on the impact of RBI’s consumer confidence survey report, june 2021


Pawan Kumar Adewa

Economy has been hit by pandemic in last two years. The social loss is too high that common people don’t even wish to estimate the economic losses at industrial level. COVID has engulfed many lives and left many families devastated. Most of the families have lost their earning members. Several industries have been shut down and the economic crisis rise in front of every middle-income family groups. The sense of losing economic security and unpredictable future has made it difficult for people to spend on luxury products. This was happening in first wave of COVID in India. The recent RBI bimonthly report on Consumer Confidence Survey has found that the demand of essential products has been also reduced in India. This is not a good sign for the economy. The present research paper estimates the impact of covid on consumer behavior in the context of fast moving consumer goods. The researcher has tried to make a valid discussion on the issues based upon the content evaluation on the topic.
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How to cite this article:
Pawan Kumar Adewa. Scope of E-marketing techniques to safeguard the growth of product premiumization of FMCG during COVID pandemic: A study on the impact of RBI’s consumer confidence survey report, june 2021. International Journal of Commerce and Management Research, Volume 7, Issue 3, 2021, Pages 36-39
International Journal of Commerce and Management Research International Journal of Commerce and Management Research