International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 8, Issue 5 (2022)

Advertisement a necessary evil, creating dark behaviour of consumer


Saurabh Gupta, Rakesh Gupta

We see and experience so many changes in so many things, and as it is known to us that the change is Sisyphean due to which, we experience change from every dimension, but as we know that commercialization has struck hard, and companies are putting their heart and soul to attract us, and this attraction is a strategy or one can say the greed of having more negating the concept of real values and happiness but now the big question is how the answer to it is Advertisement. The author of the paper has explicated in detail the concept of Advertisements creating dark Consumers in the event of getting more and creating more demand under the influence of both compulsive and impulsive buying has negated the Values at large and the sustainable development of today’s scenario. The author will be bringing out all the reasons as to how in today’s world consumers have been tamed in such a manner that everything to him or she is now being and should be related in some way or the other to the ad that is been broadcasted on their television or radio set, continuous fulfillment of the scorching needs, which has led to the dark behavior in them, which in turn has led to the downfall of sustainable development, the author have used primary and the secondary data to bring out the reason and also up to what degree the dark behavior has been created by the Advertisement. Figures and tables have also been added to the paper by the author to make it clearer how are the values of consumers have been decrypted by the Advertisement creating a dark behaviour, due to which sustainable development is now a tough row to hoe.
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How to cite this article:
Saurabh Gupta, Rakesh Gupta. Advertisement a necessary evil, creating dark behaviour of consumer. International Journal of Commerce and Management Research, Volume 8, Issue 5, 2022, Pages 21-25
International Journal of Commerce and Management Research International Journal of Commerce and Management Research