E-service quality effect on customer satisfaction in case of Mongolian e-commerce industry
E-business, especially Internet trade, creates new opportunities and new conditions for the development of the country. Today, more than 3.4 billion of the 7 billion people in the world are connected to the borderless Internet environment, and thus the economies of countries are turning into digital platform economies. According to 2019 research, 92.6% of all participants answered that the level of development of Internet commerce in Mongolia is moderate or poorly developed. Due to the global curfew imposed during the pandemic, humanity has started to switch to digital and contactless payment methods. This situation had an equally strong effect on the consumer purchasing behavior of Mongolians, and it has boosted development of the Mongolian e-Commerce Industry. Therefore, the research paper focused to investigate effect of E-Service Quality on customer satisfaction. The primary data was collected from 320 respondents who actively use social media and analyzed by SPSS 21 software for the producing result.
Sansartuya Borchuluun. E-service quality effect on customer satisfaction in case of Mongolian e-commerce industry. International Journal of Commerce and Management Research, Volume 8, Issue 5, 2022, Pages 13-15