A push message is a notification that pops up on the home screen of a mobile device without the user having to be logged into an app or using the device at the time. In customer service, push messages can be responses to a visitor’s inquiries, updates on new features, reminders, announcements about services or products, etc. In this regard, a study was conducted to analyse the influence of push notifications on the purchase decision making and buying behavior of the consumers. A sample of 100 respondents were taken and their responses were gathered through structured questionnaire and the inferences were drawn by applying various statistical tools.