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International Journal of
Commerce and Management Research
ARCHIVES
VOL. 9, ISSUE 1 (2023)
Trends in digitization and digitalization of strategic intelligence implementation in businesses- A perspective from Ghana
Authors
Edmond Kweku Vidjah, Abubaker Qutieshat
Abstract
Strategic intelligence has a critical impact on business growth and how it gains competitive advantage over others. The purpose of this study is to examine the trend in the use of digitization and digitalization in implementing strategic intelligence in Ghana. A desktop review of literature is carried out using Boolean operator ‘AND’ and the components of strategic intelligence as the key words with Ghana as the focus. Out of a total 230 articles that are identified to reflect the concept, the study reveals customer intelligence as the most digitized or digitalized (52.2%) followed by knowledge management 43 (18.7%), business intelligence 21 (9.1%), motivating 15 (6.5%), systems thinking 10 (4.3%), partnering 10 (4.3%), foresight 8 (3.5%) and visioning 2 (0.9%). The term strategic intelligence itself which is a combination of all these nine other elements only obtains 1 article out of the 230 (representing 0.9%) indicating how unknown and new ‘strategic intelligence’ is in the business research and industry nomenclature in Ghana. The digital tools are used by both SMEs and larger enterprises. Some of the digitization tools mostly used in implementing strategic intelligence are CRMs, PMS, customer surveys, spreadsheets, BI softwares and Knowledge Management systems.
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Pages:26-30
How to cite this article:
Edmond Kweku Vidjah, Abubaker Qutieshat "Trends in digitization and digitalization of strategic intelligence implementation in businesses- A perspective from Ghana". International Journal of Commerce and Management Research, Vol 9, Issue 1, 2023, Pages 26-30
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