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VOL. 9, ISSUE 3 (2023)
Factors underlying attitude formation towards E-banking in India
Authors
Dr. Umesh Sharma
Abstract
The present study focuses on consumer
attitudes towards the willingness and usefulness to use of internet banking and
factors influencing customers attitude while they use e-banking services. The
essential data were collected on a purposive basis from 100 respondents through
questionnaire. The factor analysis found that the negative perception of e-banking
services, less awareness and familiarity regarding new technologies & their
benefits, tendency of people to hold cash component in India, low level of
average income per person and therefore, low ability to achieve communication
equipment in India, lack of strong trust environment and lack of long-term
strategic management, low level of internet penetration due to high costs, resistance
of employees and managers regarding new technologies and some clients tend to
go to a bank in order to communicate with bank’s clerk are highly influenced
factors that affect customers attitude while they uses e-banking services.
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Pages:14-18
How to cite this article:
Dr. Umesh Sharma "Factors underlying attitude formation towards E-banking in India". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 14-18
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