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VOL. 9, ISSUE 3 (2023)
Empowering Indian consumers with sustainable retail advertising
Authors
Gayatri Meher
Abstract
This paper aims to investigate the relevance of sustainable retail
advertising to Indian consumers. In light of the growing concern for
environmental and social issues, consumers are increasingly interested in
supporting brands that share their values and contribute to environmental
protection. This study examines the implementation of the vital critical
principles of sustainable retail advertising, including transparency,
authenticity, and responsibility, in the Indian retail market. In addition, it
examines additional significant challenges and opportunities of sustainable
advertising for brands in India, such as the need for consumer education and
awareness-building and the possibility of increased brand loyalty and customer
engagement. The paper concludes with some suggestions for brands seeking to
adopt sustainable advertising practices in India, which will enhance the user
experience and be more environmentally friendly. The following research
emphasises the importance of supply chain collaboration and a commitment to
continuous improvement and innovation.
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Pages:93-97
How to cite this article:
Gayatri Meher "Empowering Indian consumers with sustainable retail advertising". International Journal of Commerce and Management Research, Vol 9, Issue 3, 2023, Pages 93-97
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