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VOL. 9, ISSUE 4 (2023)
A study on the role of brand awareness in building the brand image
Authors
K N Supriya
Abstract
Every firm strives for a unique identity in
the market. It will take years of mastery to gain mass acceptance in the
market. Once people are aware of a brand, they consume it and develop trust
after satisfying with its performance. This in turn helps to build a positive perception
fora brand or business. Brand awareness is related to the degree to which
consumers are familiar with the brand's product whereas brand image is an
association that arise in the minds of consumers when considering a particular
brand. The current conceptual study tries to illustrate the role of brand awareness
in building a positive brand image which cuts across the line of customer
Loyalty and customer retention.
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Pages:39-41
How to cite this article:
K N Supriya "A study on the role of brand awareness in building the brand image". International Journal of Commerce and Management Research, Vol 9, Issue 4, 2023, Pages 39-41
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