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VOL. 10, ISSUE 1 (2024)
Determining the elements that impact the decision to buy perfume
Authors
S Saranya, G Jaya Pennarasi
Abstract
The buying habits of
consumers about perfumes are a complicated and diverse phenomenon that is
influenced by numerous aspects. Consumer behaviour is influenced by a mix of
individual tastes, social norms, and market factors whether they are purchasing
perfumes online or in person. The current research examined the effects of the
purchase decision of perfume. In today's highly competitive market number of
availabilities and alternatives influence customers' purchase intentions. The
study aims to evaluate the reasons behind perfume purchase decisions and the
influence of factors on purchase decisions. The data were collected from 300 perfume
users interviewed in Salem district, Tamil Nadu with the help of a
questionnaire.
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Pages:10-13
How to cite this article:
S Saranya, G Jaya Pennarasi "Determining the elements that impact the decision to buy perfume". International Journal of Commerce and Management Research, Vol 10, Issue 1, 2024, Pages 10-13
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