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VOL. 10, ISSUE 1 (2024)
A study on the impact of digital advertising on consumer buying behavior of fast-food
Authors
S Smrithi, T Merlin Usha
Abstract
Fast-food industry is one of the most diverse
business when it comes to different brands and companies. Digital advertising
is one of the best way to communicate to the customers in this modern world.
Internet advertising adopted in fast-food industry paved the way not only for
the development of business but also the expansion of target audience globally.
In this study, a total of 200 respondents were taken and data was collected
through a structured questionnaire, various statistical tools were applied to
arrive at the result. Thus this paper outlines the effectiveness of digital
advertising in fast-food industry. This finding may be used to analyze
advancement of advertisement.
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Pages:45-47
How to cite this article:
S Smrithi, T Merlin Usha "A study on the impact of digital advertising on consumer buying behavior of fast-food". International Journal of Commerce and Management Research, Vol 10, Issue 1, 2024, Pages 45-47
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