ARCHIVES
VOL. 10, ISSUE 1 (2024)
Digital marketing strategies to expand international markets
Authors
Ayulita Purnama Sari, Murpin Josua Sembiring Gurki
Abstract
This research explores entrepreneurial
marketing strategies for international market expansion with a focus on local
adaptation and global brand identity. International expansion is a complex
challenge and carries high risks, especially when it comes to marketing. The
research method used in this study is qualitative research. This research
approach uses a case study approach Data analysis in this study is descriptive
analysis. The results of this research study state that international marketing
involves marketing activities between countries with the aim of satisfying
bilateral and multilateral consumers, with an emphasis on standardization,
cross-market coordination, and global integration. Nadiem Makarim, Ferry
Unardi, Kevin Mintaraga, and William Tanuwijaya successfully expanded their
business to international markets with marketing strategies that include global
market research, market segmentation, product and service adaptation, and
communication strategies tailored to local culture. By implementing the right
international marketing strategy, they managed to increase the effectiveness
and efficiency of their business expansion.
Download
Pages:62-67
How to cite this article:
Ayulita Purnama Sari, Murpin Josua Sembiring Gurki "Digital marketing strategies to expand international markets". International Journal of Commerce and Management Research, Vol 10, Issue 1, 2024, Pages 62-67
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.