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VOL. 10, ISSUE 2 (2024)
An empirical study on consumer behavior towards E-vehicles
Authors
Anjali Sharma, Neha Katariya
Abstract
India has the world's third-largest road
network and over 60% of its population uses personal or shared vehicles for
commuting. The use of these conventional vehicles are a significant source of
global warming and air pollution, as they produce dust from brakes, tires, and
road wear. Diesel vehicles, in particular, have a worse impact on air quality
than gasoline vehicles. Due to the continuous depletion of fossil fuels and the
subsequent increase in their prices, the need for alternative energy resources
to power vehicles has become increasingly important. As a potential solution to
this issue, the automobile sector in India is now considering the adoption of
Electric Vehicles (EVs), which not only addresses the industry's concerns but
also the environmental ones. To encourage the use of electric vehicles, the
government has implemented fiscal policies such as road tax and green tax. In
addition, the FAME India Scheme provides financial incentives for the
production and promotion of electric and hybrid vehicles, as well as the
establishment of charging infrastructure. The National Electric Mobility
Mission Plan (NEMMP) 2020 aims to increase the adoption of EVs and promote
their manufacturing, thereby enhancing national fuel security and providing
affordable and environmentally friendly transportation while also boosting the
Indian automotive industry's global manufacturing leadership. Despite the
government's efforts to implement EV policies, the current market penetration
of EVs in India is relatively low. Therefore, this paper aims to study the
potential scope of Electric Vehicles in India and analyse consumer perception
towards EVs. This analysis is essential because consumer perception plays a
significant role in the success of any new technology, particularly in the
automobile industry, where the customer's decision-making process is complex
and involves many factors. The study will focus on exploring the potential
market for EVs in India, including factors such as consumer demand,
infrastructure availability, and government policies by applying research tools
with the help of SPSS software. Additionally, it will examine the current
challenges that impede the widespread adoption of EVs, such as range anxiety,
battery technology, and cost. In summary, the study will analyse consumer
perception towards EVs by exploring their knowledge, attitudes, and beliefs
about EVs. This analysis will be crucial in identifying the barriers that
prevent consumers from considering EVs as a viable option and developing
effective strategies to overcome them.
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Pages:23-28
How to cite this article:
Anjali Sharma, Neha Katariya "An empirical study on consumer behavior towards E-vehicles". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 23-28
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