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VOL. 10, ISSUE 2 (2024)
Navigating behavioural changes: Consumer decision making in the digital era
Authors
S G Patil
Abstract
In the rapidly evolving landscape of the
digital era, consumer behaviour undergoes continuous transformation, presenting
both challenges and opportunities for businesses seeking to engage and
influence their target audience effectively. This project, titled
"Navigating Behavioural Changes: Consumer Decision Making in the Digital
Era," aims to explore and analyse the shifts in consumer decision-making
processes brought about by digital technologies and platforms. By identifying
key behavioural changes, analysing technological influences, exploring consumer
preferences and motivations, assessing the impact on business strategies, and
addressing ethical considerations, this project seeks to provide valuable
insights and practical guidance for businesses striving to understand and adapt
to the complexities of consumer decision making in the digital age. Through a
comprehensive examination of digital marketing strategies, data-driven
insights, and consumer engagement tactics, this project endeavours to equip
businesses with the knowledge and tools necessary to navigate and capitalize on
behavioural changes in the digital era, ultimately fostering long-term success
and competitiveness in today's dynamic marketplace.
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Pages:35-37
How to cite this article:
S G Patil "Navigating behavioural changes: Consumer decision making in the digital era". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 35-37
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