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VOL. 10, ISSUE 2 (2024)
A study on impact on consumer behaviour of using mobile commerce service with special references to Coimbatore
Authors
S Kavi Priya, J Swathy
Abstract
This study investigates the impact of Mobile
commerce (M-commerce) services on the consumer, focusing on consumer behaviour,
market dynamics, and the evolving landscape of commerce. Through a
mixed-methods approach, including surveys and interviews, data was collected
from a diverse sample of mobile commerce users. The research explores
demographic characteristics, transaction patterns, and factors influencing
m-commerce adoption. Findings reveal significant shifts in shopping habits,
with consumers increasingly favouring the convenience and accessibility of
mobile transactions. However, concerns regarding security and privacy persist,
highlighting the need for robust safeguards and consumer education initiatives.
The study also examines the economic implications of m-commerce growth,
including its impact on traditional retailers and overall market activity.
Future trends and implications are discussed, along with recommendations for
enhancing the mobile commerce experience and addressing emerging challenges.
This research contributes to a deeper understanding of the transformative
effects of mobile commerce on the consumer and informs strategies for
businesses, policymakers, and consumers in navigating this evolving landscape.
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Pages:69-71
How to cite this article:
S Kavi Priya, J Swathy "A study on impact on consumer behaviour of using mobile commerce service with special references to Coimbatore". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 69-71
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