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VOL. 10, ISSUE 2 (2024)
A study on impact of E-banking service of SBI towards customer satisfaction with special reference of Coimbatore city
Authors
N Karthik Raj, G Karthika
Abstract
This study investigates the impact of
e-banking on customer satisfaction, with a focus on the State Bank of India
(SBI) in Coimbatore. E-banking has become increasingly prevalent in the banking
industry, offering convenience and efficiency to customers. However, its effect
on customer satisfaction remains a subject of debate. Through a comprehensive
analysis of customer perceptions and experiences, this research aims to shed
light on the relationship between e-banking services provided by SBI and
customer satisfaction levels in Coimbatore. The findings of this study are
expected to provide valuable insights for both SBI and other banking institutions
seeking to enhance their e-banking services and improve customer satisfaction.
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Pages:78-81
How to cite this article:
N Karthik Raj, G Karthika "A study on impact of E-banking service of SBI towards customer satisfaction with special reference of Coimbatore city". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 78-81
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