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VOL. 10, ISSUE 2 (2024)
Customer perception towards CSR activities in banks: A study in the Ganjam district of Odisha
Authors
Gaurav Rath, Santanu Kumar Das
Abstract
An organization's social responsibility
strives towards achieving societal goals, whether through philanthropy,
activism, charity, or supporting ethical practices. Loyalty and customer
satisfaction are deeply intertwined. The banking industry has been affected by
a corporate social responsibility to a certain extent, as have all other
companies. Compared to other sectors, the banking sector has fewer studies
on corporate social responsibility. In the wake of the recent failure of
several banks, banks must follow CSR practices to demonstrate a positive
reputation and gain customer trust. The survey was aimed at determining whether
customers are aware of corporate social responsibility, while the survey was
aimed at assessing the responsibility of banks.
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Pages:92-95
How to cite this article:
Gaurav Rath, Santanu Kumar Das "Customer perception towards CSR activities in banks: A study in the Ganjam district of Odisha". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 92-95
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