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VOL. 10, ISSUE 2 (2024)
A study on the impact of AI on consumer purchase behaviour with special reference to Coimbatore city
Authors
M Sathya Shree, T Merlin Usha
Abstract
Artificial Intelligence (AI) is an area that
is fast growing in the business world. It has already been applied in many
areas for instance commerce and everyday life. With AI in business, the
industry will rely on faster cheaper, and more accurate marketing techniques.
The present investigation is undertaken to find the relation between AI and
consumer buying behaviour and secondly to know the difference between customer
buying behaviour based on them demographic. The researcher has employed
Descriptive statistics, Correlation, Cronbach alpha, Anova, Mann-Whitney Test,
and Kruskal-Wallis Test and has utilized SPSS for these tests. Results
concluded to have a significant relationship between AI and consumer buying
behaviour. It was also concluded that there is a difference between consumer
buying behaviour and gender & monthly income. These were supported with
hypothesis testing.
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Pages:129-131
How to cite this article:
M Sathya Shree, T Merlin Usha "A study on the impact of AI on consumer purchase behaviour with special reference to Coimbatore city ". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 129-131
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