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VOL. 10, ISSUE 2 (2024)
A comparative study on consumer behavior towards online and offline shopping in Bilaspur C.G.
Authors
Subhash Chawla, Nilesh Kumar Gupta, Bhavesh Sondhiya, Anmol Agrawal
Abstract
The rapid expansion of e-commerce platforms
and the continued presence of traditional brick-and-mortar stores,
understanding consumer behavior in both online and offline shopping
environments has become paramount for businesses and policymakers alike. This
study investigates the preferences, motivations, and factors influencing
consumers' choices between online and offline shopping in Bilaspur,
Chhattisgarh. The research employs a mixed-method approach, combining
quantitative surveys and qualitative interviews. A sample of consumers from
various demographic backgrounds is surveyed to gather data on their shopping
habits, attitudes, and perceptions towards online and offline shopping.
Additionally, in-depth interviews with selected participants provide deeper
insights into their decision-making processes. Preliminary findings suggest
that while convenience and accessibility drive the preference for online
shopping, factors such as product quality, trust, and social interaction play
significant roles in offline shopping decisions. Moreover, demographic
variables such as age, income, and education level exhibit varying impacts on
shopping behavior across different platforms. This study contributes to the
existing body of knowledge on consumer behavior by offering insights specific
to the Bilaspur region, thereby assisting businesses in devising targeted
marketing strategies and enhancing the overall shopping experience for
consumers.
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Pages:137-139
How to cite this article:
Subhash Chawla, Nilesh Kumar Gupta, Bhavesh Sondhiya, Anmol Agrawal "A comparative study on consumer behavior towards online and offline shopping in Bilaspur C.G. ". International Journal of Commerce and Management Research, Vol 10, Issue 2, 2024, Pages 137-139
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