ARCHIVES
VOL. 10, ISSUE 3 (2024)
A study on modern breakfast consumption attitude among youth in Hyderabad
Authors
Racharla Haribabu, Y Jahangir
Abstract
India is only country with more than 55 % of youth in the world compare
with other world countries who can contribute very well for nation growth and
trying to make India is a super power in the world arena. On the other hand
most of the youth in the country are suffering from malnutrition problems in
their body. The main reason behind this is either skipping breakfast nor having
low / junk breakfast for their daily morning. In
the kitchens across India, breakfast isn’t just a meal — it is a tradition. It
is a time when the day begins with the comforting aroma of spices and the
sizzle of hot pans. Breakfast isn’t just about filling the belly; it is about fuelling
the body for the challenges ahead. In every corner of the country, from
bustling cities to quiet villages, breakfast is a sacred affair. And even as
the world has changed, some things have remained constant. Sure, there have
arrived tempting options for eating out, but for many, nothing beats the warmth
of a homemade meal. From the crispy paranthas of the north to
the fluffy idlis of the south, each region has its own
culinary masterpiece. And while the world around them embraces new trends, many
Indians hold on tight to their roots. But times are changing, and so are
tastes. With a growing focus on health and wellness, people are rethinking
their morning rituals. Suddenly, the age-old recipes are getting a modern
makeover. It is a new era of ‘healthifying’ breakfast, with families swapping
out ingredients for healthier options. The present paper intended to focus on
Hyderabad youth attitude towards modern breakfast consumption behaviour and
concern issue sand challenges are presented with survey method.
Download
Pages:27-30
How to cite this article:
Racharla Haribabu, Y Jahangir "A study on modern breakfast consumption attitude among youth in Hyderabad". International Journal of Commerce and Management Research, Vol 10, Issue 3, 2024, Pages 27-30
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.