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VOL. 10, ISSUE 3 (2024)
How consumer satisfaction within mobile eco-systems works? A review from mobile banking services
Authors
C M Bhuvaneswari, K Maruthamuthu
Abstract
However, research suggests that there can still be issues with customer
satisfaction when it comes to adopting mobile eco-systems for e-banking,
especially in developing countries. The purpose of this study is to determine
consumer satisfaction levels with mobile eco-banks. The study discovers how
this novel idea functions. Numerous reviews are gathered in order to observe
the study's goal. The conceptual structure of this paper consists of the three
MB quality elements, task characteristics, structural assurance, and their
effect on customer satisfaction. It offers bankers a helpful check list of the
crucial elements to take into account while assessing their MB services. We
suggest that task characteristics, structural assurance, and the three MB
quality dimensions be utilized by bank policymakers to systematically evaluate
customer satisfaction as a proxy for MB performance. To find any possible
weaknesses or strengths in these areas, MB clients might be surveyed using the
same techniques used in this study. By handling this, banks could have a
competitive advantage.
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Pages:59-64
How to cite this article:
C M Bhuvaneswari, K Maruthamuthu "How consumer satisfaction within mobile eco-systems works? A review from mobile banking services". International Journal of Commerce and Management Research, Vol 10, Issue 3, 2024, Pages 59-64
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