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VOL. 10, ISSUE 4 (2024)
Psychological effects of packaging on gender and age segments in marketing tactics
Authors
S Senthamiz Selvi, A Deepan, S Hepsiba Flosel, V Kalaiselvan, N Muruganantham
Abstract
The psychological effects of packaging on gender and age segments in
marketing tactics are crucial aspects to consider for businesses aiming
targeting specific demographics. Through the strategic use of colors,
typography, imagery, packaging size, material, and shape, companies can
influence consumer perceptions and behaviors effectively. Packaging plays a
significant role in attracting attention, communicating brand values, and
influencing purchase decisions. By understanding how different elements of
packaging impact various demographic groups differently, marketers can tailor
their strategies to maximize engagement and sales. This study highlights the
importance of conducting research on the psychological effects of packaging to
enhance marketing tactics targeted at different gender and age segments. By
incorporating insights from this study into their strategies, businesses can
create more impactful packaging designs that resonate with their target
audience. Paying attention to the psychological nuances of packaging design is
essential for creating successful marketing campaigns that appeal to diverse
demographic groups effectively.
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Pages:1-5
How to cite this article:
S Senthamiz Selvi, A Deepan, S Hepsiba Flosel, V Kalaiselvan, N Muruganantham "Psychological effects of packaging on gender and age segments in marketing tactics". International Journal of Commerce and Management Research, Vol 10, Issue 4, 2024, Pages 1-5
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