Logo
International Journal of
Commerce and Management Research
Header

Search

ARCHIVES
2026 ISSUES
2025 ISSUES
2024 ISSUES
2023 ISSUES
2022 ISSUES
2021 ISSUES
2020 ISSUES
2019 ISSUES
2018 ISSUES
2017 ISSUES
2016 ISSUES
2015 ISSUES
VOL. 10, ISSUE 4 (2024)
AI in marketing strategies: Ethical implications of AI driven personalization
Authors
Dr. Pawan Kumar Adewa, Dr. Vinod Kumar
Abstract

Personalization powered by AI has changed the way organisations around the globe interact with people in various sectors like marketing, health, education, finance, and governance. AI systems enhance user experience and organisational efficiency by sifting through enormous volumes of data and personalising content, recommendations, and services according to individual preferences.

Artificial intelligence transformed the way humans use the digital platform, product, and services drastically. By making use of enormous quantities of user information, AI systems simply customise content, recommendations and experiences to user preferences, thereby maximising convenience and efficiency. Nonetheless, the benefits comes along with serious ethical concerns on its related privacy, autonomy, fairness, transparency and social manipulation that comes because of AI based personalisation. This article breaks down the ethical issues posed by AI driven personalisation by looking at their effects on individual and society at large. The paper also outlines the requirement of responsible AI, regulation, and ethical framework to ensure that the personalization technology is not harmful to the human interest, fundamental rights, and values.
Download
Pages:117-120
How to cite this article:
Dr. Pawan Kumar Adewa, Dr. Vinod Kumar "AI in marketing strategies: Ethical implications of AI driven personalization". International Journal of Commerce and Management Research, Vol 10, Issue 4, 2024, Pages 117-120
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.