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VOL. 11, ISSUE 10 (2025)
Analysis of consumer behaviour attributes for domestic water purifiers in West Bengal: A perceptual pricing approach
Authors
Indraneel Das, Saurav Ghosh, Pranabesh Ghosh
Abstract
Materials must continuously flow through food webs, soil, water, and
air in order to support life. Life as we know it-that is, carbon-based
life-requires liquid water. Freshwater is a scarce yet crucial resource that is
readily contaminated.Because of water contamination, there is a growing need
for fresh water in the twenty-first century. Numerous activities have resulted
in the presence of heavy metals, hazardous chemicals, inorganic wastes, and
even organic muck in the water. However, undesired items, chemicals, and
biological pollutants can be eliminated from contaminated water using a number
of novel water filtration technologies.Nowadays, a variety of water
purification methods are used in homes, including UV, microfiltration (MF),
ultrafiltration (UF),reverse osmosis (RO), forward osmosis (FO), and
nanofiltration (NF).There are few major power plants in rural areas of
developing nations like India, making it impossible to supply a steady supply
of electricity for water purifying operations. Over the past ten years, India's
residential water purifier industry has grown due to rising awareness of
waterborne illnesses and rising disposable incomes.
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Pages:1-7
How to cite this article:
Indraneel Das, Saurav Ghosh, Pranabesh Ghosh "Analysis of consumer behaviour attributes for domestic water purifiers in West Bengal: A perceptual pricing approach". International Journal of Commerce and Management Research, Vol 11, Issue 10, 2025, Pages 1-7
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