In
today’s fast-paced digital era, social media has evolved into a constant
presence in students’ lives, impacting not only how they connect and learn but
also how they feel and think. This study investigates the influence of social
media usage on the mental well-being of management students in Bangalore,
focusing on psychological aspects such as stress, anxiety, digital fatigue, and
self-esteem. The research aims to understand how patterns of social media
engagement affect students' emotional and cognitive functioning, as well as
their academic performance. A structured quantitative methodology was employed
using a survey questionnaire distributed to 70 management students. Statistical
tools including descriptive analysis, ANOVA, and Chi-Square tests were used to
analyze the collected data. The findings suggest a significant correlation
between excessive social media usage and increased levels of mental stress and
emotional exhaustion, although moderate use was associated with certain
benefits such as networking and academic collaboration. Educational
institutions, policymakers, and businesses can benefit from the insights by
adopting interventions that support emotional resilience and digital
mindfulness. Ultimately, this research advocates for a more balanced digital
lifestyle that promotes the mental well-being of future leaders in the
management domain.
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