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VOL. 11, ISSUE 11 (2025)
The impact of digital trade and E-commerce on economic growth in India after the pandemic: a comprehensive analysis
Authors
Dr. Vinod Madhao Barde
Abstract
Digital trade and e-commerce have
significantly influenced India's economic growth following the COVID-19
pandemic. The swift adoption of digital platforms was accelerated by lockdowns
and increased internet accessibility, supported by government initiatives like
the Unified Payments Interface (UPI). While urban areas quickly embraced
e-commerce, rural regions continue to struggle with inadequate digital
infrastructure and literacy, creating a digital divide. Digital trade has
helped enhance India's economic complexity and has been crucial for the growth
of micro, small, and medium-sized enterprises (MSMEs), facilitating their
access to broader markets. The potential for digital sectors to contribute to
GDP and job creation is substantial. However, to ensure equitable growth,
targeted investments in rural connectivity and digital literacy are vital. The
study advocates for policies to bridge the digital divide, empower MSMEs,
strengthen regulatory frameworks, and boost digital literacy for more inclusive
economic development in India.
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Pages:89-91
How to cite this article:
Dr. Vinod Madhao Barde "The impact of digital trade and E-commerce on economic growth in India after the pandemic: a comprehensive analysis". International Journal of Commerce and Management Research, Vol 11, Issue 11, 2025, Pages 89-91
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