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VOL. 11, ISSUE 2 (2025)
Customers’ perception towards recommendation system in online shopping among youngsters (special reference to Salem City)
Authors
Dr. M Suguna
Abstract
As online shopping continues to grow in popularity
and influence, the importance of exploring customer perceptions towards
recommendation systems particularly among younger consumers becomes
increasingly urgent. Understanding the factors that shape how these systems are
received by users will not only benefit e-commerce businesses but will also
inform the future direction of digital commerce as a whole. This paper aims to
explore these perceptions in greater detail, focusing specifically on the
attitudes and behaviors of young shoppers in relation to recommendation systems
in online shopping environments. By doing so, it seeks to contribute valuable
insights that can inform both the design of recommendation algorithms and the
broader strategies employed by e-commerce platforms to enhance user satisfaction
and loyalty. This study is main objectives Identify the influence factors of
recommendation system for the people, Bring awareness about recommendation
system with various dimensions.
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Pages:4-7
How to cite this article:
Dr. M Suguna "Customers’ perception towards recommendation system in online shopping among youngsters (special reference to Salem City)". International Journal of Commerce and Management Research, Vol 11, Issue 2, 2025, Pages 4-7
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