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VOL. 11, ISSUE 3 (2025)
Development of children as a future consumer
Authors
Dr. S Raju, K Tamilarasan
Abstract
In this research, it is investigated about the
development of children as a future consumer. Now a day, children have pocket
money, more spending power and influence in the family purchase. Especially
food marketers view children as a major market force. They use multiple
marketing techniques targeting children and spend a lot of money in order to
attract children to make them as a customer in the future. Parents today have
more disposable income and have no enough time to spend with their children.
While going to the supermarket, children accompany their parents. Step by step
children acquire the purchasing skill. Peer group encourage the children in
becoming future customer. Factors such as technological explosion, invasion of
western culture, improved financial position of the family and invasion of food
companies have changed the children of today to spend their precious time in
watching social media, television and internet. It influences the children to
buy a particular product and shapes children as a future customer. For the
purpose of the study, 250 school going children between 5 and 18 years age
group and 250 parents were selected. Data were collected with the help of
well-prepared questionnaire and interview schedule. Findings show that children
improve their buying skill and become brand loyalty.
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Pages:58-60
How to cite this article:
Dr. S Raju, K Tamilarasan "Development of children as a future consumer". International Journal of Commerce and Management Research, Vol 11, Issue 3, 2025, Pages 58-60
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