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VOL. 11, ISSUE 4 (2025)
A Study on the influence of Digital Marketing on consumer behaviour in rural and urban area (with special reference to Coimbatore district)
Authors
Suganya K
Abstract
Digital marketing has emerged as a crucial
tool for businesses to connect with consumers, significantly influencing
purchasing behaviours across rural and urban areas. This study focuses on
understanding the impact of digital marketing on consumer behaviour in the
Coimbatore district, examining how factors like accessibility, digital
literacy, and content relevance differ between rural and urban populations. By
employing a mixed-method approach, including surveys and interviews, the
research compares the engagement levels, preferences, and challenges faced by
consumers in these two segments.
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Pages:48-50
How to cite this article:
Suganya K "A Study on the influence of Digital Marketing on consumer behaviour in rural and urban area (with special reference to Coimbatore district)". International Journal of Commerce and Management Research, Vol 11, Issue 4, 2025, Pages 48-50
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