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VOL. 11, ISSUE 4 (2025)
Assessing the effects of consumer purchasing decisions on made in Nigeria products and services: Evidence from the manufacturing sector
Authors
Yusuf Olalekan Ismail
Abstract
The study assesses the effects of consumer
purchasing decisions on made in Nigeria products and services with evidence
from the manufacturing sector. The study’s population constitutes consumers in
Lagos, Nigeria. The convenient and purposive sampling technique was adopted to
administer questionnaire to 280 respondents. The study made use of field survey
to elicit data from these respondents. Questionnaire was the main instruments
for the data collection. The data collected was analysed with the use of Statistical
Package for Social Sciences (SPSS) version 23. Findings of the study
demonstrated a positive relationship between product quality and purchase
decision. Also, price was found to have a positive relationship with consumer
purchase decision. The study presented the managerial implications and
suggestions for future studies.
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Pages:61-65
How to cite this article:
Yusuf Olalekan Ismail "Assessing the effects of consumer purchasing decisions on made in Nigeria products and services: Evidence from the manufacturing sector". International Journal of Commerce and Management Research, Vol 11, Issue 4, 2025, Pages 61-65
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