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VOL. 11, ISSUE 4 (2025)
A study on customer satisfaction towards retail marketing v/s digital marketing with special reference to Coimbatore city
Authors
M Anitha
Abstract
In order to interact with, engage, and connect
with its target audience and ultimately sell its goods and service, a compo\any
will typically use retail or traditional marketing. However, since the advent
of digital media particularly social media, and technological advancements,
businesses have placed a greater emphasis on developing more meaningful, long-
lasting relationships with the customer they hope to attract. The media
landscape is becoming more and more fragmented, which makes is harder for
marketers to connect while also offering amazing opportunities to break new
ground. The business focused on the quick changes in the market, rivals,
distribution network, mass media, and new technology, as well as the interests,
preferences, and expectations of its customer regarding its products.
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Pages:83-86
How to cite this article:
M Anitha "A study on customer satisfaction towards retail marketing v/s digital marketing with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 11, Issue 4, 2025, Pages 83-86
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