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VOL. 11, ISSUE 4 (2025)
A study of consumer perceptions and attitudes toward organic foods
Authors
Dr. Surbhi Jain, Sandeep Kumar
Abstract
This study investigates
consumer perceptions and attitudes toward organic foods, focusing on the
factors that influence purchasing decisions and the barriers to adoption. With
increasing concerns about health, environmental sustainability, and food
safety, organic foods have gained popularity among consumers globally and in
India. Despite this growth, challenges such as high prices, limited
availability, and skepticism regarding certification hinder widespread
adoption. This research uses a quantitative survey-based methodology to collect
data from 300 respondents across diverse demographic backgrounds. The
structured questionnaire assessed variables such as health consciousness,
environmental concern, trust in labeling, social influence, and willingness to
pay a premium for organic products. Descriptive statistics (mean and standard
deviation) were employed to identify general trends in consumer perception,
while ANOVA tests were used to evaluate the effect of demographic factors
such as age, gender, income, and education on attitudes toward organic foods.
The findings reveal that health and environmental concerns are the primary
drivers of organic food consumption, while cost and accessibility remain key
obstacles. Demographic differences significantly influence consumer attitudes,
indicating the need for targeted marketing and policy interventions. This study
provides actionable insights for stakeholders aiming to promote organic food
consumption in India through strategic communication, pricing, and distribution
reforms.
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Pages:90-93
How to cite this article:
Dr. Surbhi Jain, Sandeep Kumar "A study of consumer perceptions and attitudes toward organic foods". International Journal of Commerce and Management Research, Vol 11, Issue 4, 2025, Pages 90-93
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