The purpose of this study was to examine the effect of integrated marketing communication tools on brand awareness in the case of Amhara Bank Adama city branches. The study used primary and secondary data and employed a convenience sampling technique to collect data from 380 customers. Key independent variables were identified. These independent are advertising, direct marketing, personal selling, public relations, and sales promotion. The study has targeted the customer of Amara Bank in Adama which were uncountable. Sample size was determined to be 384. The study followed convenience sampling method in the place where the customer use banking service. Data were collected from primary sources through questionnaire and analyzed through both descriptive and regression methods. The descriptive analysis was conducted by using mean and standard deviation and the regression analysis was conducted by using multiple regressions method. Multiple regression was used to examine the effect of independent variables on brand awareness. The finding shows that most of the independent variables, i.e., advertising, personal selling and public relations have a significant positive effect on brand awareness except direct marketing and sales promotion. The study recommends that in order to gain competitive advantage from the brand the organization should strive to integrate various marketing communication tools for maximum communication effect to the brand awareness. This study examined the controllable marketing communication tools' effects on brand awareness. For the future, researchers can study by including other factors like social media, interactive marketing, word-of-mouth advertising, etc. that affect brand awareness.