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VOL. 11, ISSUE 6 (2025)
Study of brand promotion of parle G
Authors
Himanshu Tripathi, Dr. Monica Chauhan Bhadoriya
Abstract
This report provides a comprehensive analysis of Parle-G's brand promotion strategies and market dynamics in India. Established in 1929, Parle-G holds a dominant position in the Indian biscuit market, particularly in the glucose segment, attributed to its affordability, consistent quality, and extensive distribution network [1]. The brand has fostered deep emotional connections through nostalgic messaging and an evolving brand identity [5]. Despite its mass-market leadership, Parle-G faces challenges in the premium and health-conscious categories from competitors like Britannia and ITC [2]. The analysis highlights the brand's historical reliance on reputation and relatively minimal marketing efforts compared to rivals [2]. Recommendations include strategic diversification into healthier and premium product lines, enhanced digital marketing with data analytics for personalization, and strengthening brand differentiation beyond price and ubiquity to secure future growth [7].
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Pages:5-12
How to cite this article:
Himanshu Tripathi, Dr. Monica Chauhan Bhadoriya "Study of brand promotion of parle G". International Journal of Commerce and Management Research, Vol 11, Issue 6, 2025, Pages 5-12
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