Social media has revolutionized marketing paradigms globally, offering brands unprecedented access to consumers. In India, where over 500 million users engage with platforms such as Facebook, Instagram, and YouTube, women constitute a rapidly growing and influential segment (International Journal of Internet Marketing and Advertising, 2014; Indian Journal of Marketing). This review synthesizes empirical studies, case analyses, and industry reports to map out the strategic use of social media marketing targeting women consumers in India. Key themes include segmentation and personalization, influencer collaborations, content strategies, platform-specific tactics, community-building, and ethical considerations. The paper concludes with future directions for research and practice.