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VOL. 11, ISSUE 7 (2025)
Investor preferences and perception: A comparative study between stock market and cryptocurrency in Gandhinagar city
Authors
Dr. Khushbu Shah, Dr. Apurv Raval
Abstract
This study analysed investor behaviour and preferences towards the
stock market and cryptocurrency in Gandhinagar City, with an emphasis on
comparative analysis of these two alternatives. It considered the impact of
risk appetite, trust, return expectations, and demographics on investment
decisions. Data were collected using a structured questionnaire from investors,
considering factors related to risk perception, awareness, and money behaviour.
Statistical analysis was employed to test relationships between variables, such
as correlation, t-tests, and chi-square tests, and offered insights into
decision-making. Findings showed that although the stock market is a preference
of conservative investors due to its organized platform, cryptocurrency is
preferred by young, risk-taking investors because of its high return potential
despite fluctuation and limited regulation. The study finds that financial
literacy, regulator support, and tailored advisory services play crucial roles
in support of informed decision-making. It offers valuable insights for
financial planners, policymakers, and platforms forming investor-centric
strategies.
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Pages:101-104
How to cite this article:
Dr. Khushbu Shah, Dr. Apurv Raval "Investor preferences and perception: A comparative study between stock market and cryptocurrency in Gandhinagar city". International Journal of Commerce and Management Research, Vol 11, Issue 7, 2025, Pages 101-104
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